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Women Onside: Shaping Tomorrow's Game

A parallel narrative is unfolding as the FIFA Women's World Cup Australia & New Zealand 2023™ draws in the finest talents from around the world. Trailblazers, change catalysts, and passionate advocates for women's football have come together to shape the future of the sport.


At the ground-breaking event "The Winning Playbook," distinguished figures from Australian sports and business sectors convened in response to the unprecedented success and global attention garnered by the FIFA Women's World Cup 2023™. Hosted by the NSW Government and Football Australia, The Winning Playbook delved into the pivotal trends fuelling innovation within women's sports. The lineup of speakers included notable individuals like FIFA Secretary General Fatma Samoura, renowned for catalysing remarkable growth in women's football, Jill Ellis, President of San Diego Wave and a two-time World Cup-winning coach for the U.S. Women's National Soccer Team, and James Johnson, CEO of Football Australia.


Jodie Harrison, NSW Minister for Women, highlighted the pivotal role played by the FIFA Women's World Cup 2023 in amplifying women's sports and recognised the event as a cornerstone for empowering future generations of female athletes. Meanwhile, NSW Minister for Sports Steve Kamper underscored the incredible progress of women's football, boasting record-breaking attendances and heightened engagement, and emphasised The Winning Playbook's mission to ensure a positive legacy for women and girls in sports.


FIFA Secretary General Fatma Samoura articulated the commitment of FIFA to elevate women's football across all aspects, on and off the field. This World Cup, she noted, has elevated women's football to new heights through strategic investments and innovations in competitions, commercial value, and development programs, leaving a lasting impact.


Drawing from her experiences as a successful coach and leader in women's football, Jill Ellis stressed that the tournament's successes should serve as a catalyst for ongoing efforts to foster unity and progression within the sport. She called for sustained momentum beyond the event.


Women Onside Chair Kerry Harris and Directors Kate Anthonisz and Christina Chipman attended the event. They pledged their commitment to continuing Women Onside’s mission to significantly improve engagement, access, opportunity, and empowerment for all women involved in football.







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